Does your sales process generate predictable results? Check out these tips that will bring you more sales process efficiency and WINS!
We’ve all encountered that one prospect who shows strong buying signals, but then the deal doesn’t close as anticipated. The initial conversation goes great, you verify good alignment and genuine interest, but when you follow up there’s a noticeable change in engagement.
If you fail to get to the bottom of your prospect’s change in heart, they tend to become unresponsive, or in worse case…. you get ghosted! For those of us with years of selling experience, we understand you can’t ‘win ‘em all’. But… if you’re finding your deals are regularly stalling, it’s time to examine your sales process.
We all have a sales process, whether you’re a solopreneur securing your own work or a salesperson representing a fortune 500 company. The question is how strategic is its design and how disciplined and skilled are you at following it?
For some, a sales process is navigated through post-it notes all over their desk, car, and mirrors at home. For others, it’s a cookie cutter 4-step process that came auto-loaded in their Customer Relationship Management (CRM) system.
Those who have invested time developing an intentional, custom sales process, aligned with their unique product offering and buyers’ journey are the ones who reap the benefit of sales predictability.
In an effort to share opportunities for improvement that I help my clients implement every day, I’ve put together some tips that I hope can also bring you more sales process efficiency, control, and WINS!
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